SnapDeal, the ecommerce company, has a Sunshine Program to help Charitable Organisations. The program allows organisations to create their shopping list and publish on SnapDeal. SnapDeal promotes this amongst its users, who can order whatever they want to donate. SnapDeal delivers the products directly to the organisation. Publishing wish-lists and gift registry for birthdays, weddings […]
When pricing a new product, understanding the tolerance level of the user is important. Knowing what is the maximum you can charge for a product without turning down your customers helps you maximize your revenue. This tolerance level theory applies to every feature optimization. The idea of exploiting tolerance level in product design is to […]
Back in 2005-06 the world had almost come to working with browser apps only. This was after we had started giving up on Yahoo chat as a desktop downloadable tool. Soon after mobile started picking up and WAP sites got popular. Later in 2007-08 iPhones were launched and all hell broke loose. Web developers now […]
Facebook’s events’ RSVP earlier had 3 responses – Going, May Be, Not Going. Lately, I have started seeing the responses as – Going, Interested, Can’t Go. The change from May Be to Interested may not mean much as both are non-confirmatory but Interested is more positive than May Be. Changing Not Going to Can’t Go is a […]
FirstCry, ecommerce company for baby products, is asking shoppers to upload pictures and videos of their child with the product. These pictures would be showcased on the product page. This feature is a win-win-win for existing users, potential new users and the site. 1. Rewards – For the reviewer. Seeing your kid featured on a […]
Cleartrip has launched Activities. As the name suggests, the section lists various activities that you can take up on weekends or otherwise. While it might look like a new product vertical for travelers, there is more to this product vertical, or rather engagement strategy. There are 3 things to note about this feature: 1. It […]
BigBasket has launched Happy Chef, a ready to cook meal package. This is a great extension to its current offering and fits well into its operations. With this BigBasket is showcasing the capability to bundle hyper-local, beyond standard grocery. Happy Chef competes with InnerChef.
FlipKart was running a 3-day sale for it’s users this week, but the discounted prices and offers were available only on the App. The expected user behavior in such cases is that a lot of users would discover and decide products on the website and then go to app to avail the offer. FlipKart was […]
TaxiForSure has listed few restaurants across cities as their Happiness Partner. Users can show their TFS invoice to get some discount (about 10-20%) at the listed places. For now this seems like a user engagement and rewards activity only but it is a great first step towards building a strong revenue model around lead generation. […]
Amazon India launched the “Aur Dikhao” campaign recently. This is what the pagination text looks like on the site now. A simple and beautiful way to embed your branding in the product.