FindYogi Inspire

Collection of remarkable practices in usable products, profitable businesses and growing organizations, as observed by the team and friends of FindYogi.

Category Archives: Profitable Businesses

How Freecharge Is getting TV Airtime At Per User Acquisition Cost

by Naman on 02/01/2014

Freecharge, a utility bill payments site that pioneered the concept of retail coupon distribution with mobile recharge payments, has entered into a series of deals with very well known brands like Pepsi, McDonald’s and TV show Dance India Dance. The deal encourages the audience to consume and engage with the brands for a reward of […]

The Inertia Of Staying In A Deal And Using That To Increase Conversion

by Naman on 25/11/2013

I was talking to a traditional apparels retailer recently. He runs a large store in a tier-3 city. He recently changed the interiors of his store. The western style chairs were replaced with the Indian style seating, that requires you to remove your footwear and sitdown on a Gaddi (cushion on the floor). He reports […]

The Variables To Control In A “Pay What You Wish” Model

by Naman on 29/08/2013

The “Pay what you wish” model has seen quite some discussion in the past couple of days with Indian startups. First it was the NextBigWhat team announcing this model for their BigMobilityConf, then Explara founder, Santosh, mentioning they have this option live and then Instamojo announcing this feature. This has really got me thinking about the power […]

BigBasket’s Minimal Delivery Wastage

by Naman on 06/05/2013

Just saw this tweet and I was reminded of one ecommerce company that takes care of packaging material post delivery. It’d be nice if @flipkart reclaims packing material like this post delivery. What a massive waste otherwise. #CSR… — Satbir Singh (@thesatbir) May 4, 2013 BigBasket, one of the leading grocery ecommerce companies of […]

The ultimate guide to evolution of ecommerce business models in India [Going back to where it started?]

by Naman on 31/01/2013

[Originally posted on NextBigWhat] Last couple of years we saw ecommerce industry making it to news for all the funds everyone was raising. In the past few months, the funding news has been slow but nonetheless ecommerce has had its fair share of media limelight with pundits talking about lack of profitability in companies that […]

Custom Packaging For A Niche – Exotel For Food

by Naman on 10/01/2013

Exotel, the cloud telephone company, has launched “Exotel For Food“. The product is a packaging of the standard Exotel product for restaurants. From what I understand, the core product is same, what changes in the product is the default settings. Configuration options that would otherwise have been set to null or for the audience at large, […]

Breaking Down The Problem Like YoPharma and TravelKhana

by Naman on 07/01/2013

Pharma delivery and Meals-on-train are 2 startup ideas that most of us must have thought about at sometime but never tried just because of the obvious hurdles. YoPharma is an online pharma store that is tackling the first problem. The hurdle here is that the regulations do not allow selling of medicines without the original prescription being […]

How Will Zivame Get WoM Virality?

by Naman on 05/01/2013

In my last post, I mentioned about people not wanting to be known for shopping at Zivame, irrespective of how good the service is. For that matter, any store known to sell products that society in general considers taboo to talk about. Users will almost never tweet about you even if you delivered in under […]