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Facebook’s Copy Writing Change For Events RSVP Is Small But Magical

by Naman on 07/12/2015

Facebook’s events’ RSVP earlier had 3 responses – Going, May Be, Not Going. Lately, I have started seeing the responses as – Going, Interested, Can’t Go.

  • The change from May Be to Interested may not mean much as both are non-confirmatory but Interested is more positive than May Be. 
  • Changing Not Going to Can’t Go is a major change. Can’t Go already has a sense of willingness to go but declining due to uncontrollable circumstances. The aim of the event RSVP is to capture data for the host in the most positive way, and this change will enable more people to respond without hurting the host’s sentiments or feeling guilty about it. Facebook has done this earlier also.

The UX of Social products has a lot to do with copy writing. Those little changes will make all the difference in engagement rates. Read more here.

Update: Facebook has 2 sets of responses depending on whether the event is public or private. This makes the detailing all the more interesting.

Naman

Hi! I am the founder of FindYogi. I love studying consumer focused web apps and discovering those little features that makes each product unique. Here, I share best practices from other businesses that everyone could learn from and occasionally about how we are building FindYogi.

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One thought on “Facebook’s Copy Writing Change For Events RSVP Is Small But Magical

  1. Pingback: Facebook silently changed its events RSVP to 'Interested, Can't Go' from 'May be, Not Going' | UnPlugTech

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