FirstCry, ecommerce company for baby products, is asking shoppers to upload pictures and videos of their child with the product. These pictures would be showcased on the product page.
This feature is a win-win-win for existing users, potential new users and the site.
1. Rewards – For the reviewer. Seeing your kid featured on a popular ecommerce site is a huge ego boost for the parents. This is almost like a mini celebrity stature. This is lesser effort than writing a 200 word review.
2. Testimonial – It’s a proof that someone else has bought the product from this site. It is more than just saying “Genuine buyer”.
3. Better Decisions – Since these are genuine non-paid pics, shoppers are more like to trust them and can easily visualize real world view of the product.
In the days of selfie, expect this trend to catch up with other ecommerce portals.